New Media for Marketing Practices

New Media for Marketing Practices New media and the modern economy No one can dispute the fact that new media has gained wide usage. While a number of people argue that new media presents problems for the operation of companies, I beg to differ with them basing on experience as a user of new media and backup from academic literature. New media has brought about a substantial number of benefits to firms across different industries.Advertising We will write a custom research paper sample on New Media as the Most Common Platforms on Which Firms Enhance Marketing Practices specifically for you for only $16.05 $11/page Learn More Weitz and Wensley (281) observed that the 21st century has witnessed a revolution in communication and media. The number of media platforms has been rising at an accelerated pace. As it is today, there are numerous media platforms that are used in the world. New media platforms have overshadowed the ancient forms of media. They include blogs and other social media platfo rms like Twitter, Facebook, YouTube and Skype. Advancement in information and communication technology has backed up the development of new media. Massive debates in the prevailing corporate world are centered on new media and how they are utilized to enhance business performance. Companies have concentrated on developing new media platforms because they enhance business. A substantial number of companies have been reported to have developed strong media platforms (Stokes 174). The contribution of new media to business development I have made numerous observations about the role of new media in business enhancement. New media develop out of the demand for the flow of information an interaction between people in distant locations. They are a wide range of new media platforms which keep advancing day by day. New media platforms that exist in the current globalized economy include Facebook, Twitter, Skype, Yahoo and YouTube. Research about new media produces findings which show that ne w media platforms attract a substantial number of customers as soon as they are developed. New media platforms have users which range from millions into billions. Billions of people use diverse platforms of new media for conducting social and business transactions. This means that firms can easily get people to buy their products on the new media (Weitz and Wensley 283). Using new media to enhance customer engagement Speaking of competition in the current global economy, I would like to point at how new media helps in enhancing competitiveness of firms. According to Hastings (177), the current global economy is competitive. There exist a high number of companies which compete for customers. The new media have turned into desirable tools for increasing the level of engagement between firms and their customers. With new media, it is easy for companies to manage customers. New media work based on advanced information and communication technologies. Information and communication technol ogy is the most desired platform on which firms maximize on the opportunities that exist in the environment. Advancement in information and communication technology is often accompanied by the growth in new media (Lievrouw and Livingstone 1).Advertising Looking for research paper on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More I can strongly say that new media are the most common platforms on which firms enhance marketing practices. I argue this from the experience I have as an active user of new media. Companies keep creating online marketing platforms. Most global firms thriving the market today, highly utilize new media. They use these platforms in linking link with customers who use new media. With new media, firms get it easy to link to a wide range of customers (Hastings 178). They get to understand different demands and needs of customers thus tailoring products and services to meet their demands. Th rough the use of online marketing platforms, a substantial number of firms have managed to expand their sales. Firms also manage to export their products into new markets that are placed in areas that are distant from where they produce. Firms are advertising their products using the new media. Better utilization of the new media for advertising help firms to create strong brands. They also get views on the trend in the market through the new media hence make strategic moves that help them remain competitive (Stafford and Faber 2). Hastings, Gerard. The Sage Handbook of Social Marketing, Thousand Oaks, CA: SAGE Publications Inc, 2011. Print. Lievrouw, Leah A, and Sonia M. Livingstone. Handbook of New Media: Social Shaping and Social Consequences of Icts, London: SAGE, 2006. Print. Stafford, Marla R, and Ronald J. Faber. Advertising, Promotion, and New Media, Armonk, NY: M. E. Sharpe, 2005. Print. Stokes, Jane C. The Media in Britain: Current Debates and Developments, Basingstoke: M acmillan, 1999. Print.Advertising We will write a custom research paper sample on New Media as the Most Common Platforms on Which Firms Enhance Marketing Practices specifically for you for only $16.05 $11/page Learn More Weitz, Barton, and Robin Wensley. Handbook of Marketing, London: SAGE, 2006. Print.

How to Overcome Writers Block (20 Tips That ACTUALLY Work)

How to Overcome Writers Block (20 Tips That ACTUALLY Work) How to Overcome Writer's Block Charles Bukowski once wrote, â€Å"Writing about a writer's block is better than not writing at all.† Some folks would rather not mention writer's block at all, as if thinking about how to overcome it will somehow exacerbate the condition - like scratching away at a rash.Unfortunately, writer’s block is a gremlin that rarely goes away by itself, at least not in a timely manner. But by arming yourself with knowledge of what causes this creative quagmire - and how to climb out of it - you’ll be much better equipped to deal with it in the future! To start, let’s answer the question...What is writer’s block?Writer’s block is the condition of being unable to proceed with writing or the inability to start writing something new. But of course, we all know that much! What often stumps us where this frustrating predicament comes from, and how to solve it. Make your creative process more visualWhen your words are failing you, throw out the dictionary and get visual. The Inkflow app works like a visual word processor, so you can get your ideas on the page and then move them around (or doodle all over them) as you wish. If you’re the kind of person who likes to outline by placing sticky notes on the wall - but aren’t ready to ditch the technology and go totally old-school - then this app might be your new best writing friend.17) Look for the root of the blockAs psychologists Singer and Barrios pointed out, writer’s block often comes from a problem deeper than simple â€Å"lack of inspiration.† That’s what Unstuck can help you with! It can help you identify the root of your block, and provide a range of solutions to get your pen moving again. In other words, it’s a true friend in time of writer’s need!18) Go cold turkey and turn off the InternetIt’s a small miracle that people are able to get any writing done on a machine that offers access to a whole Internet’s worth of distraction. If willpower isn’t your strongest suit and your biggest challenge right now is staying away from distraction, Cold Turkey might be the app for you. It turns your computer into a typewriter until you reach your writing goal. In it’s own words, it’s â€Å"probably the most stubborn text editor ever made.†19) When you can't find the words... let the words find youThis is essentially the point of this â€Å"fridge poetry-esque† app, Word Palette. Featuring a keyboard of random words, simply click your way to your next potential masterpiece. Or at least, a bizarre poem that gets the fire started.20) Find your inner HemingwayIf your biggest block is your own self-doubt, Hemingway may help curb that anxiety by offering suggestions to improve your writer as you go. Advice includes things like: â€Å"too verbose,† â€Å"use a forceful verb ,† and â€Å"use active voice instead of passive.† This app is so sharp, it even provides editorial feedback to the writing of its namesake: Ernest Hemingway. (Try pasting the line: â€Å"There is nothing noble in being superior to your fellow man; true nobility is being superior to your former self† into the app.) These 5 apps will get your pen-and-paper mojo back #writersblock There might not be a magic trick or formula when it comes to inspiration. But add these 20 tips to your creative arsenal, and you’ll be on your way to kicking writer’s block to the curb. And remember: if you're still stuck, you always have these writer's block memes to keep you company!Did you try any of our tips? Did they work for you? Do you have your own tried-and-true methods for eliminating writer's block? Leave any thoughts or questions in the comments below!

The Impact of Tourism on Indigenous Communities Essay

The Impact of Tourism on Indigenous Communities - Essay Example However in the mass tourism trade, large hotels are built, theme parks are developed, etc, all of which can impact the people who usually live in the areas, this can increase or decrease employment, and they can affect the development of the land. For example, as according to the Austrian Preparatory Conference for the International Year of Ecotourism (APCIYE), 2001, the development of national parks, such as the Lake Rara National Park in Nepal. This resulted in the replacement of four hundred villagers, the Chhetri people, from their native land. This movement was fueled by tourism and the people who are the land’s natural inhabitants did not have right to say no. However, in Ecuador, the Tambopata reserve integrates the people who inhabit the forests and the forest area itself for outsiders to observe. The main problems of this type of commercial tourism, by creating the national park, this creates new incentives for individuals to move into the areas, cut down more of the land, or claim status to live. Furthermore, creating a park creates a dilemma of what should and should not be included as concluded by APCIYE, 2001. The impact of tourism on indigenous communities can often be destructive because tribal and minority groups in developing countries are often targeted as objects to be looked at instead of people (Neale 1999). For example, according to WTO, 2005, for the people in Masai in Kenya, who live near safari parks, the natives themselves have not benefited from the tourists themselves. The Masai were presented as part of the â€Å"safari’ package and tourists were invited to observe their lifestyle, which many anthropologists refer to as â€Å"staged authenticity,† where people expect to see the exotic, remote, and new, given they have travelled a long distance (Forsyth 2002). Though it doesn’t necessarily mean that the people visiting are causing harm to the natives, however, it can increase the barriers between the minority and majority groups who live in the country as a whole.  Ã‚  

Corporate responsibility Essay Example | Topics and Well Written Essays - 1500 words

Corporate responsibility - Essay Example In any case, CSR is a new term which was established in the corporate world only at the beginning of the twenty first century. Apart from making products useful to the society and keeping good relationships with the employees and the community, it is the responsibility of the big companies to give something in return to the community since they are exploiting the community resources very much. CSR has gained prominence in the current business circle since big companies realized that they cannot survive in a community for a longer period if they fail to do something for the community. This paper briefly explains the importance of CSR in the current market environment with the help of examples of companies which show excellent CSR and companies which show poor CSR. Generally speaking, all the companies should focus on the quality of their management and the quantity of their impact on society in various areas (Baker, n.d). Numerous parameters can affect a company while it is operating in a community (See the figure given below). All the parameters mentioned in the figure are influencing company operations in one way or other. Since the company is operating in a community environment, it cannot stay away from the community issues Hawkins (2006) has mentioned that the companies cannot stay away from their CSR since the society provides both customers and resources to fulfill the business objectives of them (Hawkins, 2006, p.2). Anything happening in the society can affect the organization positively or negatively and hence they cannot neglect the needs of the community. For example, the recent recession has destroyed the financial backbone of many people. It is the duty of the corporate world to come out for the rescue of the people since a financially poor community may not be good for the future growth prospects of the companies. Baker (n. d) has mentioned that different countries have different models

Bipolar Disorder Essay Example for Free

Bipolar Disorder Essay Bipolar disorders which could also be called manic-depressive disorder consist of mood swings that range from a person expressing a low of depression up to the high of mania. People who experience depression may feel sad or worthless and may even lose interest or enjoyment in most recreational activities they previously found to be enjoying. When a person’s mood swings shifts frequently such as appearing happy to appearing sad in a blink of an eye it could be a sign of them having a bipolar disorder. â€Å"Bipolar disorders affect approximately 5.7 million American adults, or about 2.6 percent of the United States population age 18 and older in a year†, (Lenzenweger , etc., 2007). The moderate age for detecting bipolar disorders is 25, (Lane , etc., 2007). Bipolar disorders have many of common misconceptions and myths. A common myth is if someone has bipolar disorder, all their moods are a product of the condition. The truth of this myth would be that people with bipolar disorder have moods and feelings just like anybody else, and not always is their moods connected to the illness. Often family members of the people who suffer from the illness think that once a person is diagnosed with bipolar disorder, the condition cannot be stabilized, so any misspoken word or misunderstood action is blamed on the bipolar disorder. Just because a person is diagnosed with bipolar disorder does not mean that they cannot just have a bad day without the illness being to blame. In the beginning of mental illnesses it may have been expected from most people that the early history of bipolar and mental disorders were not petty, but more of an ignorance, misunderstanding, and fear. â€Å"There were many famous people who displayed classic symptoms of bipolar disorder, even though they were never diagnosed or treated. These historical sufferers of bipolar disorder include people such as Virginia Woolf, Theodore Roosevelt, Winston Churchill, Leo Tolstoy, Ernest Hemmingway, and Abraham Lincoln†, (Hall-Flavin, 2011). An important event in the history of treatment of bipolar disor der was reached in 1970, when the Food and Drug Administration finally approved Lithium. Bipolar disorder has patterns of different signs and symptoms since it is divided into several subtypes with their own individual signs and symptoms depending on how severe the diagnosis may be. Bipolar 1 disorder has symptoms of mood swings which can cause a person to experience difficulties in their job, school, or even personal relationships. Bipolar 2 disorders is less than bipolar 1. People may experience elevated moods, impulsiveness and a few changes in their functions but, can still maintain normal daily activities. Instead of people who are diagnosed having mania at a full-blown status, they have a less severe form of mania which is hypomania. In bipolar 2, stages of depression last longer than what the stages of hypomania last. The high and low phases of cyclothymiacs are not as severe as they may be with subtypes of bipolar disorder but, hypomania and depression can be destructive. Cyclothymic is a mild form of bipolar disorder which is also known to some people as Cycloth ymic disorder. If a person is experiencing aggressive and risky behaviors, decreased need for sleep, increased sex drive, or racing thoughts these can all indicate signs and symptoms of a manic phase or hypomanic phase of a bipolar disorder. The depressive phase of bipolar disorder can include signs and symptoms such as fatigue, anxiety, changes in appetite, chronic pain without a known cause, and irritability. General symptoms and signs of all types of bipolar disorder are changes in mood during seasons, rapid cycling bipolar disorder, and psychosis. A significant function in bipolar disorder and other mood disorders is an imbalance of natural brain chemicals called neurotransmitters. There are several of these neurotransmitters, but those who are most significant to bipolar disorder are monoamines serotonin, norepinephrine and dopamine. A person’s mood, anxiety, emotions and cravings is regulated by the serotonin neurotransmitter. Unstable moods, insomnia and overeating can be caused by low levels of serotonin. Epinephrine is a neurotransmitter that is responsible for regulating metabolism and mental awareness. A person’s behaviors and addictions are affected by the neurotransmitter called dopamine by a person having low levels of dopamine could cause a person with a bipolar disorder to experience addictive behaviors. Gamma-amino butyric acid (GABA) is a neurotransmitter that soothes the brain and encourages sleep when a person with a bipolar disorder has low levels of GABA it can create anxiety, depression, alcoholism and tremors (Mayo Clinic, 2011). A person must meet the text book criteria located in the Diagnostic and Statistical Manual of Mental Disorders (DSM), to be correctly diagnosed with bipolar disorder. This is a manual published by the American Psychiatric Association and is utilized to diagnose mental conditions by mental health providers. Insurance companies may also use the manual to reimburse for treatments. Diagnoses are based on the specific type of bipolar disorder that a person may be experiencing. A large amount of people would love for there to be a specific test performed to know if a person has a bipolar disorder. It would be convenient if a person could just supply a blood sample and the results give you a correct diagnosis of bipolar disorder however, it is not that easy there is no precise physical test for bipolar disorder. A company called Psynomics offers a bipolar disorder test which is a saliva-based kit that they say can determine whether you physically have two genetic alterations that are found to be connected with bipolar disorder. However, there is hardly a true bipolar disorder test this test is only beneficial by telling you whether you have additional reasons to seek additional psychiatric testing to receive an accurate diagnosis. However, there is research in progress that may someday lead to a more essential bipolar disorder test. Research is being performed at the Indiana School of Medicine to identify active genes in blood samples associated not just with mood disorders, but with high and low moods. Researchers were successful through performed research in predicting high moods 85% of the time and low moods 77% of the time (Hirschfeld, 2008). Treatments of bipolar disorder are often performed by a team of professionals which may include a psychiatrist, who is trained to diagnose psychiatric illness and also to prescribe any needed medications. Bipolar disorder also can be treated by a psychologist who is trained in making diagnosis, usually does not prescribe medications, but is trained to give certain kinds of verbal therapies, which seems to work well for bipolar patients and then in many cases, bipolar patients may also see someone else who can provide therapy just by verbal communication. This is really an illness where very often theres a team approach from various medical professionals to treating the illness (Hall-Flavin, 2011). A person who is diagnosed with bipolar disorder treatments and episodes can be majorly affected by their environment. If a person who suffers from bipolar disorder is in a stressful environment then it can cause them to have more frequent episodes. It is vital for a person that is being treated for bipolar disorders to remain in calm and peaceful environments so that the treatments will be successful and beneficial. Psychiatrists and research believe treatment has shown improvements over the past decade. Several effective new drugs for maintaining mania are now available that can be used instead of only lithium. Professor Young explains: Newer antipsychotic drugs can control mania quickly without so many of the unwelcome side effects associated with older drugs† (Young, 2006, p. 23). References Bipolar disorder. National Institute of Mental Health. http://www.nimh.nih.gov/health/publications/bipolar-disorder/ Retrieved on February 20, 2013. Hall-Flavin DK (expert opinion). Mayo Clinic, Rochester, Minn. Nov. 8, 2011. Hirschfeld RM. Psychiatric Management, from Guideline Watch: Practice Guideline for the Treatment of Patients with Bipolar Disorder, 2nd Edition. http://www.psychiatryonline.com/ Retrieved on February 20, 2013. Lenzenwenger, M.F., Lane, M.C., Loranger, A.W., Kessler, R.C. (2007). DSM-IV personality disorders in the National Comorbidity Survey Replication. Biological Psychiatry, 62(6), 553-564. Young A. Bipolar Disorder the Four Dimensions of Care. 7th International Review of Bipolar Disorders. Abstract book p.23 Zelman, M., Tompary, E., Raymond, J., Holdaway, P., Mulvihill, M. (2010). Human diseases: A systemic approach (7th ed.). Upper Saddle River, NJ: Pearson.

Examining the Impact of Texting on Romantic Relationships Essay

The purpose of this paper will be to explore the effect of communication technology on interpersonal relationships, with regard to the attachment styles of individuals in the relationships. The central thesis is that, based on the anxious and avoidant attachment styles of individuals in the relationship, the influence of text message â€Å"read receipts† will have a negative impact on couples’ overall relationship quality relative to the control. First, I will discuss the relevant literature on attachment styles, providing distinctions between anxious, and avoidant attachment styles. I will then examine research that: establishes the criterion used to measure relationship quality, explains the influence of various attachment styles on relationship quality, and describes the influence of communication technology (specifically texting) on romantic relationships, with regard to individuals’ attachment styles. Then I will discuss the novelty of my hypotheses, providi ng a description of the conceptual methodology required to test these theories. Finally, I will conclude this paper by discussing the implications of my proposal for future research and understanding human behavior. The initial attachment theory, fostered by the collaboration of John Bowlby (1969) and Mary Ainsworth et al. (1978) research, focused on infant’s connection to their mother’s presence, absence and return, and established the three attachment styles: secure, anxious, and avoidant attachment (Bretherton, 1992; Li & Chan, 2012). Future research would continue to build on their theory, applying the attachment styles to adult relationships. In particular, Bartholomew’s (1990) research categorized attachment into four styles based on a two-dimensional model of positi... ...), 150-162. doi: 10.1111/j.1741-3729.2010.00639.x Li, T., & Chan, D. K. (2012). How Anxious and Avoidant Attachment Affect Romantic Relationship Quality Differently: A Meta-Analytic Review. European Journal of Social Psychology, 42, 406-419. doi: 10.1002/ejsp.1842 Lou, S. (2014). Effects of Texting on Satisfaction in Romantic Relationships: The Role of Attachment [Abstract]. Computers in Human Behavior, 33, 145-152. doi: 10.1016/j.chb.2014.01.014 Mario, M., & Phillip, S. (2002). Attachment Theory and Affect Regulation: The Dynamics, Development, and Cognitive Consequences of Attachment-Related Strategies. Motivation and Emotion, 27(2), 77-102. Retrieved May 05, 2014, from

Which Do You Think Contributes More to Personal Happiness

How one responds to a situation is a huge factor that contributes to personal happiness, for the state of happiness is achieved from accomplishing a certain goal. In the 18th century, the 13 colonies was in feud with its mother country, Britain; refusing to pay taxes without representation. George Washington, the General of the Continental Army, was hopeless and at the brink of surrender.Yet through the motivational articles such as Paine's Common Sense,† the establishment of the Declaration of Independence, and the arrival of the French, Washington's morale was boosted. At Yorktown, the Americans and French were able to force Cornwallis to surrender, and the war was finally over. Washing successfully accomplished his goal of leading the colonies to victory. This accomplishment of gaining independence not only gave the 13 colonies happiness, but mainly Washington as well.As a result of this happiness, the colonies were able to unite into the United States of America. One's resp onse in a situation definitely supports personal happiness. In the midst of my freshman year in high school, I was asked to help a friend who was struggling in the subject of Biology. After long hours throughout the week, he was finally able to interpret the information. The aftermath was successful and through my teachings, I understood the importance of happiness.Happiness allows me to feel not necessarily a higher being, rather like an older brother who is helping. This enlightenment taught me that happiness can only be achieved by how one reacts to a certain event. In this particular case, because I helped a friend understand the subject of Biology, I fulfilled a good deed, and therefore rewarded with happiness. Although society always seeks for happiness, it not a feeling that can be forced, rather obtain through good deeds and accomplishments.

A Natural and Privatized life Essay

Haruki Murakami, a Japanese writer of short story, The Year of Spaghetti. The depiction of Murakami’s stories with point-of-view narratives provides certain distinctiveness to the characters, depending on how the dialogue is conveyed. The abstract things the narrator says and does provide the idea of human isolation with little feelings of fear. Although the story has no definitive plot, it grabs hold of conflicting emotions between fear and loneliness. The unnamed protagonist in The Year of Spaghetti, illustrates the meaning of loneliness through naturalization and privatization. According to the Article, Murakami Haruki and the Naturalization of Modernity, â€Å"Privatization is the process that makes naturalization possible.† (Cassegard 87) The first paragraph of Haruki’s story, The Year of Spaghetti, already shows how alone and private his life it. He says, â€Å"I cooked spaghetti to live, and lived to cook spaghetti.† (pg. 178) It already seems as if his mind is made up for the rest of his life. That he has found his life’s calling to cook spaghetti every day and every night. That is what is natural to him. Naturalization means, â€Å"that one has grown used to an environment that was once shocking.† (Cassegard 83) Nothing really phases him, however, he could not have reached naturalization without having privatization occur first. Privatization is: The process whereby individuals â€Å"become used† to solitude, or—to be more precise—their instinctual needs and fundamental impulses become channeled in such a way that their gratification is made less dependent on relations to other people. The term does not imply that human interaction decreases, but stands for the subjective process whereby such interactions become less important as sources of gratification for individuals. (Cassegard 87) This explains how the protagonist in this story can be conveyed as someone who is lonely, hurt, and avoiding the rest of the world, but could actually just be content with life. Privatization explains that the interactions with other people are not necessarily something he is bad at or is avoiding, but  just has less interest in it. The story then goes on to how the protagonist’s phone rang and how he could barely even recognize the fact that someone was calling him. This was due to the fact that he does not call nor get calls regularly. This is a shock to the protagonist because he was not expecting anyone to call or talk to him. As he answered the phone it was his friend’s ex girlfriend and by the sound of her voice he already knew she needed some kind of help. He then says to himself, â€Å"whatever trouble was brewing I knew I didn’t want to get involved.† (Murakami 180) Before even knowing what the girl’s problem was he already knew he did not want any part of it. This is part of his privatized life. According to Cassegard, â€Å"Their peace of mind is paid for by loneliness.† (pg. 87) Cassegard is trying to say that Murakami’s protagonist likes being alone and therefore, knows, getting involved in any type of way with this girl or anyone else for that matter will interfere with him being alone. He is so use to his everyday life of buying different types of spaghetti every week, cooking it in his, â€Å"huge aluminum cooking pot, big enough to bathe a German shepard in.† (Murakami 178), then eating it all by himself. Perhaps the German shepard is also a symbol of loneliness because this is all he did in 1971. He did it everyday and that is what he sees as normal. He kept his life privatized like this and that is why nothing is a shock to him, because it is natural to him. The protagonist’s tone in the story sounds content with subtle undertones of fear. It is like the spaghetti has some type of deeper meaning in accordance to his loneliness. When explaining how spaghetti is cooked a specific type of way he also mentions more than once how he must eat it alone. He even says he expects to be alone, and him subconsciously thinking people are at his door proves how lonely he really is. The protagonist says: Every time I sat down to a plate of spaghetti- especially on a rainy afternoon- I had the distinct feeling that somebody was about to knock on my door. The person who I imagined was about to visit me was different each time. Sometimes it was a stranger, sometimes someone I knew. Once, it was a girl with slim legs whom I’d dated in high school, and once it was myself, from a few years back, come to pay a visit. Another time, it was none other than William Holden,  with Jennifer Jones on his arm. (Murakami 179) Although he may be content and satisfied with being alone, you can still tell how lonely he really is by his actions. Whenever, he eats spaghetti alone he imagines people coming to visit. He especially imagines people up when it is a rainy day. The rain symbolizes the mood of sadness and loneliness, therefore, especially on rainy days he would doze off. The protagonist in the story shows his loneliness because he has to daydream of random people that are visiting him but do not actually come inside. According to Cassegard, â€Å"Few things are as striking in the protagonists of Murakami as their loneliness, even when they are with other people.† (p. 83) Cassegard is saying that Murakami’s protagonists are always perceived to be lonely even when interacting with others. For example, when the protagonist in The Year of Spaghetti is talking to the girl on the phone, he makes up a lie so that he can hang up with her because he does not want to speak or help her with her problem of needing to contact her ex boyfriend, the protagonist’s friend because he owes her a sum of money. He is not happy to have a phone call because he likes to be alone, so therefore, he lies about cooking spaghetti just to cut the conversation off. After he lies he thinks to himself, â€Å" I lied. I had no idea why I said that. But that lie was already a part of me- so much so that, at that moment at least, it didn’t feel like a lie at all. (Murakami 181) That line can make us idealize the fact that he has been cooking spaghetti for the purpose of a lie that has turned true. Him cooking spaghetti symbolizes his way of privatization. Eating spaghetti provides allusion to the idea of a tangled relationship that he is avoiding with anyone, especially the girl he was speaking on the phone to. His constant rejection to the world has lead him imagining a pot with water, on his stove, and an imaginary match. (Murakami) This collectively provides the constant isolated relationship between him and his world. Murakami is a different kind of Japanese writer. He adapted his writing style from the Western side. DiConsiglo says, â€Å"Growing up, he dreamed of America. He read American detective novels, and listened to American music  on the radio. Even the defining moment in his life was distinctly American. At age 29, while watching a baseball game, he suddenly realized he wanted to be a writer.† (pg. 1) Murakami then says, â€Å"Writing in Japan for Japanese people is in a particular style, very stiff. If you are a Japanese novelist you have to write that way,† Murakami has said. â€Å"But I am different in my style. I guess I’m seeking a new style for Japanese readership, and I think I have gained ground. Things are changing now.† (DiConsiglio) Murakami was always teased for the way he writes. He was a disgrace to the older Japanese people because of the way he wrote. Japanese people would tease Americans and call them names like batakusai, which literally means, â€Å"stinking of butter.† (DiConsiglio 1) Murakami has been different from everyone else as he group up because of his interests and that is possibly why his characters in the stories he writes are so lonely, privatized, but also natural. His characters in the stories never seem to be shocked by anything because they accept everything as they are. They do not have any desire to figure out or question why certain things are the way they are. The characters just exist neither happy nor sad. And that is how the protagonist in Murakami’s story The Year of Spaghetti is like. His character shows not much emotion to anything else except his love for spaghetti and his few day dreams of random imaginary people. That is really lonely but does not seem to shock the protagonist nor phase him, because as said, t hat is what is natural to him. (DiConsiglio) In conclusion, the point of view narration has emphasized the point that gives his stories uniqueness and relatable aesthetic. It’s tone helps a reader to understand the author and protagonist’s ideas of privatization from the world that became natural to him. It is only then the symbolism of spaghetti provides a greater and deeper meaning to why the protagonist acts in the certain way that he does- a privatized and natural life. Works Cited Cassegard, Carl. â€Å"Murakami Haruki And The Naturalization Of Modernity.† International Journal Of Japanese Sociology 10.1 (2001): 80-92. Academic Search Premier. Web. 25 Sept. 2014. DiConsiglio, John. â€Å"Haruki Murakami Stinks.† Literary Cavalcade 51.4 (1999): 15. Academic Search Premier. Web. 25 Sept. 2014. Murakami, Haruki. â€Å"The Year of Spaghetti.† (2005): 178-83. Web.

equal right for women essays

equal right for women essays EQUAL RIGHTS FOR WOMEN- WELL NOT IN THE AD WORLD Women have demanded equal rights for themselves in all aspects of their lives- in the voting system, in business and even in the home. Yet they are consistently bombarded by stereotypes through the media, which reflect them as not being intellectually, and emotionally equal to men. The role most women play in adverts has not improved much over the years. If you think of all the adverts you see in one day, how many women are shown as being unattractive? The main reason for eight out of twelve women being in adverts is so that their bodies can be used to help sell the product. The odd advert that does show an ordinary looking woman is one advertising something unromantic like a washing-up powder. Women in most adverts are represented as having blonde hair, being between the age of 20 and 30 and exceedingly slim and attractive. This promotes the ideology that women should be blonde, young, slim and attractive. As images like this are constantly being shown to us, most women feel pressurized to conform to them. As the single woman has became readily accepted in the society, producers now tend to show more women as being single. More women have active roles in adverts now, so they no longer just sit/ stand there looking pretty whilst having no apparent connection with the product. They are now actually shown doing something for instance using the product, with the help of a male (of course) if it's a complicated technical product e.g. in big car ads. In most adverts women are no longer shown in the kitchen, they are usually shown outdoors, and then are mostly either in the local supermarket as in the surf adverts or in a scenic place like in some deodorant adverts. This is done to show that women still do most of the housework and that they are more in touch with nature and are therefore more delicate then men. Adverts do not tend to show women as having a specific occup ...

A Timeline of Textile Machinery Inventions

A Timeline of Textile Machinery Inventions The  Industrial Revolution  was the transition to new manufacturing processes in the period from about 1760 to sometime between 1820 and 1840. During this transition, hand production methods changed to machines and new chemical manufacturing and iron production processes were introduced. Water power efficiency improved and the increasing use of  steam power increased. Machine tools were  developed and the factory system was on the rise.  Textiles  were the main industry of the Industrial Revolution as far as employment, the value of output and capital invested. The textile industry was also the first to use modern production methods.  The Industrial Revolution began in  Great Britain  and most of the important technological innovations were British. The Industrial Revolution was a major turning point in history; almost every aspect of daily life changed in some way. Average income and population began to grow exponentially. Some economists say that the major impact of the Industrial Revolution was that the  standard of living  for the general population began to increase consistently for the first time in history, but others have said that it did not begin to really improve until the late 19th and 20th centuries.  At approximately the same time the Industrial Revolution was occurring, Britain was undergoing an  agricultural revolution, which also helped to improve living standards and provided surplus labor available for industry. Textile Machinery Several inventions in textile machinery occurred in a relatively short time period during the Industrial Revolution. Here is a timeline highlighting some of them: 1733  Flying shuttle  invented by John Kay:  an improvement to looms that enabled weavers to weave faster.1742  Cotton mills were first opened in England.1764  Spinning jenny  invented by James Hargreaves:  the first machine to improve upon the spinning wheel.1764  Water frame  invented by Richard Arkwright:  the first powered textile machine.1769  Arkwright patented the water frame.1770  Hargreaves patented the Spinning Jenny.1773  The first all-cotton textiles were produced in factories.1779  Crompton invented the  spinning mule  that allowed for greater control over the weaving process.1785  Cartwright patented the  power loom.  It was improved upon by William Horrocks, known for his invention of the variable speed batton in 1813.1787  Cotton goods production had increased 10 fold since 1770.1789  Samuel Slater  brought textile machinery design to the US.1790  Arkwright built the first steam-powered textile factory in Nottingham, Engla nd.1792  Eli Whitney invented the  cotton gin:  the machine that automated the separation of cottonseed from the short-staple cotton fiber. 1804  Joseph Marie Jacquard  invented the Jacquard Loom that weaved complex designs. Jacquard invented a way of automatically controlling the warp and weft threads on a silk loom by recording patterns of holes in a string of cards.1813  William  Horrocks invented the variable speed batton (for an improved power loom).1856  William Perkin invented the first synthetic dye.

Critically review one concept or practice that has been applied in one Essay

Critically review one concept or practice that has been applied in one aspect of tourism management ( - Essay Example To ensure the survival of travel agents, technology must become a significant tool featured in the forthcoming business strategy ascertaining their competitiveness. Therefore, technology is a threat, while at the same time, an opportunity since it is necessary for travel agencies in readjusting to the latest realities. As a result, re-intermediation through the Internet, along with Interactive Digital Television, brings about the potential opportunities for innovative participants who utilize the up and coming tools. Therefore, after reading the two journals on the argument for and against disintermediation of the distribution channel in tourism, this article examines the leading Internet trends regarding the travel industry (Josà ©, Salastiano & Josà © 2008, p.79). Furthermore, it puts into consideration strategies applicable by travel agents in ensuring their future survival. For a long time now, tourism and technology have proved to be a couple that is highly compatible. The character of service distribution spins around the concept of intangibility, as well as perishability, thus, the manner whereby communication of information happens to be extremely beneficial. In the past, in the tourism sector, this task has vastly been assumed by the travel agent operating as the brokers of information between services’ supplier and consumers. Therefore, travel agent was the early beneficiary of advancements in technology like the CRS and GDS. In the recent past, advancements in Internet distribution and particularly e-commerce, are threatening to assume the responsibility of these systems. The function of the travel agent was acting as a go between, as well as retailer, whereby they were selling travel services for a commission on behalf of principals. They also had an enormous function as advisers for consumers, as well as providers of